Local Coffee Chain Increases Foot Traffic with a Photo Contest
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Client Overview
A regional coffee shop chain looking to attract more foot traffic and create local brand awareness.
Challenge
The brand struggled to:
- Drive in-store visits from younger demographics.
- Encourage customers to share their in-store experiences on social media.
Solution (How RYVO Helped)
- Created a “Best Coffee Moment” photo contest.
- Customers had to snap a photo enjoying their coffee inside the store.
- Targeted users within a specific area.
- The top 10 photos were featured on the company’s official Instagram, and the winner got free coffee for a month.
Results
✅ 20% increase in foot traffic to stores
✅ 10% boost in coffee sales during the campaign
✅ 5,000+ new Instagram followers