Tech Startup Increases App Downloads with a User Story Contest
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Client Overview
A meditation app startup looking to increase downloads and engagement.
Challenge
The company struggled to:
- Boost app downloads in a crowded market.
- Create meaningful user engagement.
Solution (How RYVO Helped)
- Launched the “Mindful Journey” competition.
- Users uploaded a short video or photo story about how meditation improved their life.
- Winners received premium app subscriptions for a year.
- The contest was targeted at users aged 25-45 in English-speaking countries.
Results
✅ 15% increase in app downloads
✅ 30% boost in active users
✅ 100+ user-generated testimonials used in future marketing