Client Overview

A European fitness apparel brand looking to increase brand awareness and engagement on social media.

Challenge

The brand wanted to:
- Encourage user-generated content showcasing their products in action.
- Strengthen community engagement with fitness enthusiasts.
- Increase social media reach through viral content.

Solution (How RYVO Helped)

- Launched the #FitInOurGear Challenge using RYVO.
- Participants had to upload a video of themselves working out in the brand’s clothing.
- Targeted fitness influencers and active users on Instagram and TikTok.
- Winners received exclusive discounts and a feature on the brand’s official Instagram page.

Results

✅ 20% increase in social media followers
✅ 35% engagement boost on Instagram
✅ Sales increased by 12% from user-driven exposure