E-Commerce Brand Increases Sales with a Referral Contest
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Client Overview
An online fashion retailer looking to acquire new customers and increase repeat purchases.
Challenge
The company wanted to:
- Generate cost-effective user acquisition.
- Increase customer engagement through referrals.
- Reward loyal customers to drive repeat purchases.
Solution (How RYVO Helped)
- Launched a “Fashion Look Challenge” where users had to create outfits using the brand’s products.
- Contestants shared their looks on social media with a referral link.
- Participants earned points for each friend who joined.
- The top referrer won a shopping spree on the website.
Results
✅ 2,000+ new customers acquired via referrals
✅ 18% increase in repeat purchases
✅ 40,000+ social media shares