Case Study #4

Music Festival Drives Ticket Sales Through a Dance Challenge

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Client Overview

An annual music festival struggling to sell tickets early.

Challenge

The festival wanted to:
- Drive early ticket sales.
- Create viral engagement among music lovers.
- Target a young audience (18-30 years old).

Solution (How RYVO Helped)

- Launched a TikTok dance challenge for a song from the festival’s headline artist.
- Participants uploaded their best dance moves on RYVO.
- Winners got free VIP tickets.
- The contest was geo-targeted to major cities near the festival location.

Results

✅ 40% increase in early ticket sales
✅ 25% growth in festival social media accounts
✅ 1.5M+ video views generated organically