Music Festival Drives Ticket Sales Through a Dance Challenge

Client Overview
An annual music festival struggling to sell tickets early.
Challenge
The festival wanted to:
- Drive early ticket sales.
- Create viral engagement among music lovers.
- Target a young audience (18-30 years old).
Solution (How RYVO Helped)
- Launched a TikTok dance challenge for a song from the festival’s headline artist.
- Participants uploaded their best dance moves on RYVO.
- Winners got free VIP tickets.
- The contest was geo-targeted to major cities near the festival location.
Results
✅ 40% increase in early ticket sales
✅ 25% growth in festival social media accounts
✅ 1.5M+ video views generated organically