Case Study #5

Tech Startup Increases App Downloads with a User Story Contest

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Client Overview

A meditation app startup looking to increase downloads and engagement.

Challenge

The company struggled to:
- Boost app downloads in a crowded market.
- Create meaningful user engagement.

Solution (How RYVO Helped)

- Launched the “Mindful Journey” competition.
- Users uploaded a short video or photo story about how meditation improved their life.
- Winners received premium app subscriptions for a year.
- The contest was targeted at users aged 25-45 in English-speaking countries.

Results

✅ 15% increase in app downloads
✅ 30% boost in active users
✅ 100+ user-generated testimonials used in future marketing